Yesterday the world of fashion was ringing and buzzing with the news: French mega successful designer Isabel Marant is the next guest designer for H&M. Facebook, Twitter, Instagram, and other social media were practically collapsing from the amount of excited responses. To say that this collaboration was met with anticipation of the crowd is to say nothing.
On November 14th, 2013 Marant's women, children and ever-first men's collections will be available online and in the selected H&M stores. Isabel Marant's name is a synonym to success. There's no need to guess what was the reason behind the choice of Swedish mega brand. Everything what comes under the Marant label becomes an overwhelming "IT", "everybody-whats-it", "it-doesn't-matter-what-I-must-get-my-hands-on-it" product.
I have no doubts that this collaboration will be one of the most successful in the history of high end - low end collaborations. However I already start wondering how long will be the lines in front of H&M stores on 14th of November...
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